Hey, Simon Morris here – I’m CMO (that’s Chief Marketing Officer) at LOVEFiLM, so one part of my job is producing the TV ads.
We’ve had a great deal of interest in the song used on our latest ad. I’m pleased it has captured people’s imagination, and although it’s a bit different from the soundtracks of previous ads, we think it works well.
It’s by a band called Plain White T’s and the song’s called Rhythm of Love (see what we did there?!) You’ve probably heard Plain White T’s before: they had a massive hit with Hey There Delilah a few years back.
Music has always been a big thing for us, and for me personally. Picking and choosing tracks is a great part of our job. We even did a LOVEFiLM CD album back in the day – a gift for all our customers in Christmas 2004 – which was an album of (rather loosely) love orientated tracks from the movies. Should we do another one?
In a former life I had the pleasure of working on a weekly youth lifestyle/interview/music show called TFI Friday, hosted by Chris Evans. We had three bands on every week, some real heroes of the day, and of all time – great show, huge fun.
The best band I can remember in the four years we were on air? Without a doubt: Aerosmith. Close second? James. (Now who remembers them – Sit Down, anyone?) The most down-to-earth? That would be a band called Travis, who came to the pub with us, the production crew and the audience after the show. Great lads!
Incidentally, I have just been considerably out-voted by the entire team here about the song for the next ad. Wait till early September and then I’ll play mine against the winner in this blog, and see what you think.
Please yourselves, but I think we should get some late 70’s punk in there next time.
How about The Ruts…?!
Simon Morris, Chief Marketing Officer