Our iPhone app has been one of our great successes. It has now been downloaded more than half a million times, and hundreds of thousands of our customers use it to manage their rental lists on the move.
But not everyone has an iPhone, and over the last year the big story in smartphones has been the spectacular growth of Android.
Until now, LOVEFiLM customers with Android phones have been able to choose from a number of unofficial applications such as Alf for LOVEFiLM, Eye on LOVEFiLM and Lovedroid. All of these are great, but we felt it was only right that we offered an official application that we could commit to supporting.
So, today we’re delighted to introduce our official LOVEFiLM App for Android.
The App lets you browse and search your way through the full, 70,000 strong catalogue of DVDs, Blu-Rays and Games with trailers, reviews and ratings. You can manage all of your rental lists through the ‘My Lists’ section, adding, deleting, changing priority or swapping titles between lists.
We’ve also made some improvements from the iPhone app – the search results, for example, are much cleaner (you’ll only find one result if you search for a particular movie, rather than different results for DVD and Blu Ray.)
It works best with versions of Android 2.2 onwards, and is available in the UK, Sweden, Norway and Denmark (Germany’s to follow soon).
If you’re one of the growing army of Android users, you’ll find it in the Android Market now. We hope you like it.
Rose Tighe, Mobile Manager