Inside LOVEFiLM

Today when you sign in to LOVEFiLM on the web, PS3, Xbox or iPad, you’ll notice an option to sign in with an Amazon account.

You should only use this option if you have used the video app on a Kindle Fire or Kindle Fire HD (available for [pre order now]). If not, you should continue to sign in with your existing LOVEFiLM account . (On the website, this is the option on the left with the red button, other devices may look different).

Why are you making this change to sign in?

In order to make streaming movies and TV on a Kindle Fire or Kindle Fire HD you need to be signed in to LOVEFiLM on the device using your Amazon e-mail address and password. Once this has happened, you should use your Amazon details to sign in to LOVEFiLM on the web and all other devices.

I own a Kindle Fire, what do I need to do?

If you are an existing LOVEFiLM customer and you start to use our service on a Kindle device you will be asked to link your Amazon and LOVEFiLM accounts when you try to watch a movie or TV show. Once you’ve done this, you should sign in to LOVEFiLM using your Amazon account.

If you sign up for a new LOVEFiLM account on the Kindle Fire, you will do so with your Amazon account.

Which sign-in option do I use ?

If you don’t own a Kindle Fire then use the LOVEFiLM account option.

If you own a Kindle Fire and you’ve started watching videos with the video app, you’ll have been asked to either sign up or link your Amazon account to an existing LOVEFiLM account. In which case you should sign in with your Amazon details.

Does anything else change?

Existing customer that link their Amazon and LOVEFiLM accounts will notice a few changes in the My Account section of the website. You can now use payment methods and addresses from your Amazon Wallet and Address book. Other than that, everything else stays the same.

I don’t own a Kindle Fire but I’d like to start using my Amazon account?

You’ll be able to soon, but not just yet. When you can, we’ll let you know on the sign-in screen.

Kindle Fires aren’t on sale yet, why are you doing this now?

Well spotted!  The reason we’re switching this on today is because anyone who bought a Kindle Fire in America and bought it to the UK will start to see the LOVEFiLM service within the video application from next week.

I don’t have an Amazon account?

That’s not a problem, it’s easy to create one and whenever we ask you to link your Amazon and LOVEFiLM accounts we’ll give you the chance to create a new Amazon account.

And if you’ve got any other questions or thoughts, please use the comments below to let us know.