Inside LOVEFiLM

We’re thrilled to have launched the LOVEFiLM Player on the iPad, which means you can now watch films instantly on it. And yes, all at no extra cost and as part of your LOVEFiLM subscription.

It’s been a bit of time coming (I’ve been on this project myself since last November!), and we designed it from the ground-up for iPad. So a whole lot of love has been poured into it (as well as some blood, not a little sweat, and a few tears too), and we hope you like it as much as we do.

Nothing is downloaded – like the rest of our instant service, the films stream at the touch of a button, they don’t take up any space, and you don’t have to wait for the whole movie to arrive. And it’s worth reiterating that our (strongly) recommended internet connection speed of 2Mbps will give you the best possible viewing experience, and that films can only be viewed over a WiFi connection.

Oh, and the app requires at least iOS 4.3 to stream films. This is really important. And, happily, also really easy to update if you need to: just connect your iPad to your Mac or PC and follow the onscreen instructions in iTunes. If you’re not sure on your iOS version, go to ‘Settings > General > About’ and check your ‘Version’ number.

There’s a demo to watch, a bit more info, and some FAQs here…

You can browse for films in lots of different ways: by genres, by collections, and by using our unique Pick of the Week, Most Popular and Highest Rated lists. You can also watch trailers, rate movies and read reviews. And you can add a DVD or Blu-ray disc to your rental list, and search our complete catalogue by title or actor/director.

So it’s packed with features, as you can see, but like all the best apps, the LOVEFiLM Player on the iPad is – simply – really easy to use and really cool. Enjoy it!

Ben Lavender, Digital Product Director


  1. Any plans for airplay to apple tv? If that happens I’ll sign up today

    Alex on Friday 30, 2011
  2. Any plans for an iphone version with airplay? Likewise I’d sign up today in this case

    Peter on Monday 24, 2011
  3. Airplay to Apple TV only sends the audio and not the picture…please fix this

    Stephen on Sunday 6, 2011
  4. I would upgrade my Lovefilm account to unlimited if airplay was enabled – seems a wasted opportunity to me!

    Rob on Saturday 19, 2011
  5. the airplay to apple tv still only sends the audio and not the picture. has this been done on purpose?

    Matthew on Sunday 20, 2011
  6. And a player for smart phones, ie Android…?

    Billy V V on Monday 28, 2011
  7. And any chance of including the subtitles option so that deaf customers like me don’t loose out. This also applies to iPhone app too. Thank you.

    Stephen Collins on Wednesday 30, 2011
  8. Airplay from any and all devices is the only thing that would spark my interest

    Chris h on Tuesday 27, 2011
  9. Alex is correct! Add AirPlay to the app and I’ll sign on the dotted line. Cheers

    Stuart on Tuesday 27, 2011
  10. Hi – I signed up for the free trial but I cannot view on my TV using my new ipad and wireless mirroring to an Apple TV box. Unless this is fixed I will not continue after the trial ends.

    Chris on Tuesday 27, 2011
  11. BBC iPlayer has now been upgraded to fully support AirPlay. It’s great to be able to stream the content right to the Apple TV. Really hoping the LoveFilm player is similarly upgraded soon!!

    Mark Baker on Friday 30, 2011
  12. Full AirPlay support please ! BBC iplayer does it and it’s great

    Iain on Sunday 8, 2012
  13. Really gutted!! Just payed £115 for apple tv box & hdmi lead and can only get sound from love film & no picture!! Double stitch up,especially from geek in the apple shop!!
    Just had a thought would a normal iPad connection to hdmi lead work?
    Any ideas?
    & sort it out lovefilm!! Think your going to lose a load of customers?

    Stuart on Tuesday 17, 2012
  14. With Android Tabs and Phones growing at an alarming rate and set to out-sell iPad/iPhone devices in 2012 surely when you’re thinking of building this kind of App it should build for both iOS and Andriod simultaneously? ANDRIOD is a first class citizen too!

    Luke on Thursday 19, 2012