Hey Everyone – in my last post, I was responding to loads of contact about the song in our TV ad. Well, new ad; new song; loads more contact…
Somebody once told me that, in life, “the right thing to do, is always the right thing to do”.
That’s why we chose the current music track for our November and December TV adverts. It’s a cover of a Steve Winwood track called Higher Love. And this unique, haunting and emotional version is sung by a fella called James Vincent McMorrow.
I stumbled across it after I saw him on Later with Jools Holland. Straight away I knew this was the right track for us, so I started digging. As it turns out, James and his record company are great people as well as great musicians. Because the best thing about all this is that proceeds from the use and sale of this track are going to a charity in Ireland called Headstrong.
I am very proud of that fact, and that we can support it by using the song. And we’re delighted to have got involved with something that is (to my earlier point) the right thing to do.
Everybody wins here, basically, so if you want to find out more about the Headstrong charity, click here.
And if you want to hear James’ Higher Love, here it is…
Simon Morris, Chief Marketing Officer