Hello, I’m Fern, and I’ve been at LOVEFiLM for… well, longer than I care to mention or admit, actually. I’ve seen a lot of changes in that time as we’ve grown the company and expanded the service from humble beginnings.
Choice has always been a key principle for us. Early on, that simply meant making as many films available as we possibly could. These days, it’s also about providing different formats – games, for example, and Blu-ray, and streaming on LOVEFiLM Instant.
Your options continue within the LOVEFiLM Instant service, of course, with an array of different consoles and apps.
And if you’re using a PlayStation®3 to watch films instantly, you have yet another choice – the option of High Quality or Standard Quality streaming.
This option appears each time you select a title to watch. Simply hit the High Quality or Standard Quality button, and your film or TV episode will then play appropriately.
- High Quality – choose this option if your broadband connection is strong and fast (with a speed of 3Mbps or more), as it improves the picture and the sound to near HD levels
- Standard Quality – choose this option if your broadband connection is slower than 3Mbps, to reduce buffering and smooth out playback
If your broadband speed tends to vary depending on the time and day you’re watching, you can choose whichever option suits you best at the time.
Even during playback, just hit the ‘O’ (circle) button, choose the title from the menu screen again, and the HQ/SQ selection page will appear, which could be useful if you’re using High Quality and you start to experience buffering and need to swap to Standard Quality.
I hope you find this helps with your viewing…
Fern O’Sullivan,Group Operations Director
