Today sees the arrival of the new Kindle Fire HD in the UK. We’re excited because the LOVEFiLM Instant application is fully integrated – no downloading required, just turn on your Kindle Fire, tap the “Videos” button and you’re away.
It’s got some fantastic new features…
Watch out for the new Watchlist! As you’re browsing thousands of movies & TV episodes, you can create a list of titles to watch later. All at the tap of a button. The Watchlist feature is currently only available on the Kindle Fire, but we’ll be adding it to the LOVEFiLM website soon.
TV lovers will like our Next Up feature, which shows a list of the TV shows you’ve recently watched. If you’re part way through an episode, you can resume watching it. If you’ve got to the end of an episode, Next Up will offer you the next one.
X-Ray for Movies is especially cool. Tap the screen while a film is playing and X-Ray for Movies will show you who’s in the current scene. Tap on their name and you’ll see their biography and previous films. Perfect for when you can’t quite put a name to the face.
IMDb – the Internet Movie Database – provides the key details, as well as trivia, goofs and quotes too. While this feature will only be available on certain films to begin with, we’ll be adding more every week. The “Includes X-Ray” icon will tell you if it’s available for a particular film.
If your broadband connection is fast enough, the Kindle Fire HD lets you watch selected titles in glorious high definition. An HD icon flags which titles are in HD, but whatever your broadband connection speed, the Kindle Fire automatically selects the best picture quality.
Amazon’s famous personalised recommendations – including the ‘people who watched this also watched’ feature – are also on offer. The more you watch on LOVEFiLM Instant (on any LOVEFiLM app, not just the Kindle Fire), the better your recommendations become and they’ll always offer something new.
It’s a quick and simple process to link your Amazon and LOVEFiLM accounts, which means you’ll only need one account to access both services. If you don’t yet have a LOVEFiLM subscription, you can use the Kindle Fire to sign up to our streaming only package and be watching in minutes.
All these features and thousands of brilliant movies & TV shows are waiting for you on the Kindle Fire and Kindle Fire HD. Enjoy!
Andrew Bowden, Product Manager