You may have noticed that in a number of places around the site we ask you to keep 10 titles or more on your rental list. A few customers have been asking us why we do this.
The simple answer is: so that we don’t keep you waiting for your next film, game or TV show.
The slightly more complicated answer involves some explanation of how LOVEFiLM works behind the scenes…

10 titles on my list
Every morning our systems match the titles on our customers’ lists with the titles available in our distribution centre. [A 'title' is our term for any film, game or TV disc]
If you only have a few available titles on your list, it is much harder for our systems to get you what you want, particularly if these are popular new releases.
However, if you have 10 or more titles on your list, there’s a much, much higher chance that – when we get a disc back from you – we’ll be able to find something you want and send it out that same day.
It also helps if you prioritise the titles on your rental list as High, Medium or Low. We always try to send your high priority titles first – if one isn’t available, we move to your medium choice, and so on.
So, even if you’re only watching a few discs a month, you’ll have a much better LOVEFiLM experience by keeping 10 or more titles on your list and telling us which are your top priorities.
Fern O’Sullivan, Group Operations Director